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NC3D to be Featured in "Architecture in Perspective 23"
Newlands & Company is delighted to announce that our work will be featured in "Architecture in Perspective" (AIP), the world's pre-eminent exhibition of Architectural Illustration. Our rendering of The Mirabella, a slender 25-story tower designed by Ankrom Moisan Architects, was selected as a winner from a field of over 500 entries. All 60 winning entries will be on display in the 23rd annual Architecture in Perspective show when it opens Sept. 4, 2008 at Montana State University's Cheever Gallery.
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Portland Tribune Calls for More Visualizations
From a Portland Tribune editorial published August 10, 2007 titled, “Help Residents Visualize Growth .”

“As Gil Kelley of the Portland Planning Bureau notes, “dots on a map” are inadequate to convey to citizens the impact of new development on their neighborhoods or their city.

Kelley proposes computer-generated imagery to show what developments would look like. We agree and recommend that city and Metro planners enlist the talents of Portland’s high-tech and digital graphics community to develop creative ways to visualize growth management options and the trade-offs that each option would bring.”

We couldn't agree more.

To read the complete article, click here .

 
Photo-Simulations in Seven Steps

Photo-simulations are illustrations which attempt to accurately simulate the visual appearance of something using photography, digital "paint" and 3D graphics.  The following article, originally written in 1993, describes the steps of the process. 

 Image  TH14/52  Image
Before  Alternative A Alternative B

The images are from a series of visual simulations produced for the Minnesota Department of Transportation to illustrate proposed highway design alternatives.   The simulations were used to explain the project design alternatives to the affected communities.

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Traffic Simulations Enhanced by 3D Animation
Working with engineers, we can capture the output of traffic simulations and link them to detailed 3D urban simulations.  This allows us to "drive" vehicles in our animations.  In 3D Studio Max, our 3D modeling and animation software, we then fix errors in the simulation and employ sophisticated modeling, animation and rendering techniques than is possible in a real-time application.   Combining these tools allows us to produce animations that accurately illustrate both what the design looks and how it works.
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